Hello everyone!
Sean here from New West Digital. In today’s New West Weekly, I will teach basic on-page optimization stuff in the easiest way possible.
In this article, we’ll explore how businesses can leverage Denver SEO to boost their revenue, the essential SEO practices and techniques they can employ, and the crucial role of Local SEO in this equation.
What is On-Page Optimization?
On-page optimization is all about making your website easy to understand and navigate for both visitors and search engines.
Imagine you have a favorite book, and you want to make sure it’s easy to read and find on your bookshelf. On-page optimization does the same thing for websites.
Here’s how it’s done:
1. Quality Content:
The first thing is having top-notch content on your website. That means your articles, pictures, and videos should be interesting, helpful, and well-written. When people find your content useful, they stay longer, and search engines notice that.
2. Keywords:
Keywords are like the secret words that help search engines understand what your website is about. You need to choose the right keywords and use them naturally in your content. For example, if you’re writing about veggie pizza, make sure to mention “veggie pizza” on your website. Keywords have to make sense though. For example, if you put “veggie pizza” a 100 times on a single page of your website, that won’t help. In fact, search engines would notice that and might penalize you.
Keywords also matter in off-page optimization. One of the cities we target to get our clients from is Denver. For that, one of the keywords is Denver SEO. See how we have linked this to our website? That’s how it’s done on both on-page and off-page links.
Remember, you cannot cheat or outsmart Google.
3. Title Tags:
Every page on your website should have a clear and descriptive title. Think of it as the title of a chapter in your favorite book. It tells readers and search engines what to expect.
4. Meta Descriptions:
These are short summaries that appear under your website’s title in search results. They should give people a sneak peek of what they’ll find on your page. Make them catchy and relevant.
5. User-Friendly URLs:
Your website’s web addresses (URLs) should be simple and easy to read. Instead of a long jumble of letters and numbers, use words that describe the page content.
For example, NWD’s About Us page is this:
Imagine if it was https://newwestdigital.net/11322323245345df3453463
Which one do you think people should like?
6. Header Tags:
Just like a book has headings for different sections, your website should have clear headings. Use header tags (like H1, H2, H3) to organize your content and make it easy to scan.
7. Mobile-Friendly Design:
More and more people use phones and tablets to surf the web. So, your website should look great and work smoothly on smaller screens too.
8. Fast Loading:
Nobody likes waiting, right? Make sure your website loads quickly. Slow websites can be frustrating, and search engines don’t like them either.
9. Internal Links:
Connect your pages like a web of information. When you link to other relevant pages on your website, it helps visitors explore more, and search engines understand your content better.
10. Image Optimization:
If you use pictures, compress them for faster loading and add descriptive alt text. It helps people with disabilities and search engines know what’s in the image.
11. Regular Updates:
Keep your website fresh with new content and updates. It shows that your website is active and keeps visitors coming back for more.
There is a reason I am writing this blog. There is a reason why NWD Weekly exists. I am sure you can connect the dots now.
12. User Experience:
Finally, make sure your website is easy to navigate. Think of it like a well-organized library where people can find what they’re looking for without getting lost.
So, there you have it – On-Page Optimization in a nutshell!
It’s all about creating a user-friendly, informative, and well-structured website. When you do that, search engines like Google are more likely to show your site to people searching for what you offer.
Here at New West Digital, we pay very close attention to our website’s on-page optimization. We make sure that our codes, tags, and descriptions are all up to date.
If you would like us to go through your website and run an on-page optimization audit, please contact me and I will be happy to do it for you.
