In today’s New West Weekly, let’s discuss how we can help local businesses in Kansas City (or anywhere else really) get visible online.
Kansas City SEO is all about listing your business on Google so that people can easily find you using local SEO.
But What’s Local SEO, Anyway?
Local SEO is like the treasure map for people looking for businesses nearby. Let’s say someone’s craving a delicious pastry or banana bread in Kansas City. When they type “bakery in Kansas City” into Google, they want to find bakeries nearby, not on the other side of the country. That’s where Local SEO works its magic.
Here’s how New West Digital does local SEO:
1. Google My Business:
We make sure your business is listed on Google My Business. It’s like putting up a sign that says, “Hey, we’re here!” This helps people find your bakery when they search for it.
2. Accurate Information:
We ensure that all your business information is accurate and up to date. That includes your address, phone number, website, and business hours. This helps people trust that they’re heading in the right direction. We once had a client who used to sell used auto parts, but the word “used” wasn’t clear on their website or Google My Business page. A lot of customers used to walk-in to purchase new auto parts, only to find out that they only sell used/salvaged parts. We fixed this problem in a matter of days for them!
3. Local Keywords:
We use the right local keywords in your website content and descriptions. Instead of just “bakery,” we might use “Kansas City bakery” so that Google knows exactly where you are. Or for example, instead of using SEO companies in Omaha, we use SEO Omaha for ourselves, this is one of our actual keywords.
4. Online Reviews:
Encouraging happy customers to leave positive reviews can boost your online reputation. People trust reviews from fellow locals, and it can make your business stand out.
5. Local Directories:
We get your business listed in local directories and websites specific to Kansas City. It’s like joining the local business club and getting your name out there.
6. Mobile Optimization:
Since many people use their phones to search for nearby businesses, we make sure your website is mobile-friendly. Nobody likes a website that’s hard to use on a phone!
7. Quality Content:
We create content that’s not only helpful to your customers but also relevant to your location. This can include blog posts about local events or special deals in Kansas City.
8. Social Media:
We help you stay active on social media, engaging with your local community. It’s like being a friendly neighbor who’s always ready for a chat.
9. Regular Updates:
Keeping your information fresh and accurate is crucial. If your bakery changes its hours or menu, we make sure it’s reflected online.
10. Analytics and Monitoring:
We keep an eye on how your local SEO is performing and adjust our strategies as needed. It’s like being your business’s personal navigator, ensuring you’re on the right track.
So, there you have it – how New West Digital helps local businesses in local searches. We’re all about making sure that when someone in Kansas City is looking for a product or service you offer, they find your business first. No spam, just smart strategies to get you noticed by your neighbors.
At New West Digital, we also offer a complimentary Local SEO audit, if you are interested in this, please reach out!
